"This is a negative situation".. ah, yes, getting ground up in quick drying cement could be considered pretty bad. The word "smellf" can also be considered pretty bad. It's up there with qweef. In fact it sounds like it has something to do with it. No worries says ground up cemented guy, when you believe in yoursmellf everything will be A-Ok. Sure sure, but will it stop qweefs?

Client: Old Spice Ad agency : Wieden + Kennedy, Portland Production : Smith & Jones Director : Ulf Johansson Executive Creative Director : Mark Fitzloff Executive Creative Director : Susan Hoffman Creative Director : Craig Allen & Jason Bagley Copywriter : Andy Laugenour Art Director : Max Stinson Producer : Lindsay Reed Agency Executive Producer : Ben Grylewicz Post production : The Mill

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.