"This is a negative situation".. ah, yes, getting ground up in quick drying cement could be considered pretty bad. The word "smellf" can also be considered pretty bad. It's up there with qweef. In fact it sounds like it has something to do with it. No worries says ground up cemented guy, when you believe in yoursmellf everything will be A-Ok. Sure sure, but will it stop qweefs?

Client: Old Spice
Ad agency : Wieden + Kennedy, Portland
Production : Smith & Jones

Director : Ulf Johansson
Executive Creative Director : Mark Fitzloff
Executive Creative Director : Susan Hoffman
Creative Director : Craig Allen & Jason Bagley
Copywriter : Andy Laugenour
Art Director : Max Stinson
Producer : Lindsay Reed
Agency Executive Producer : Ben Grylewicz
Post production : The Mill

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.