Old Spice - @Everyone - like all great things, this too must end.

@Oldspice man sends his last reply, directed at everyone. The old-spice twitter reply fun is over... for now. Well done w+k and Isaiah Mustafa - the copy written for these tweet-replying ads was awesome and hilarious. Old Spice even replied to Gillette in one of them.

ad agency: w+k

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