Old Spice explain this abomination with "Sometimes when two commercials love each other very much, they get together and spawn a radioactive garbage fire that spews flaming jellied gasoline everywhere and kills all the grass in your yard." Meanwhile, we paraphrase Bill Hicks; 'They're going for the stoner dollar. That’s a big dollar. A lot of people are feeling that self-medicated bliss man. We’ve done research – huge market. Lots of potential in the market. Impulse buys are off the chart.'

Old Spice, for when you've totally given up on being sober ever again. Also, that ketchup squirt on the models face.... What kind of dank weed are you smoking and where can I get sum?

Ad Agency: Wieden + Kennedy Portland Director: Nick DenBoer Editor: Nick DenBoer Sound Mixer: Nick DenBoer Art Director: Matt Sorrell Creative Director: Jason Kreher Copywriter: Jarrod Higgins Interactive Producer: Eddye Borgese Interactive Producer: Teresa Lai Interactive Producer: Mike Davidson Business Affairs: Dusty Slowik Account Management: Madison Savary Copywriter: Jarrod Higgins Company: Fresher Collection Copywriter: Nick Morrisey Company: Leatherman
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.