Believe in your SMELF says Old Spice and mocks everything olympic as well as every self-improvement tape ever made. Pass the crackers.

Luxury. Comfort. Privilege. Muscles. These benefits and more could all be yours, when your eyes watch this commercial.

Client: Old Spice Agency: Wieden + Kennedy, Portland, Ore. Creative Directors - Jason Bagley, Craig Allen Copywriter - Jason Kreher Art Director - Max Stinson Producer - Jeff Selis Account Team - Michael Dalton, Diana Gonzalez, Yaya Zhang Executive Creative Directors - Mark Fitzloff / Susan Hoffman Agency Executive Producer - Ben Grylewicz PRODUCTION Production Company - Biscuit Filmworks Director - Tim Godsall Executive Producer - Holly Vega Line Producer - Rick Jarjoura EDITORIAL Editorial Company - Arcade Edit Editor - Geoff Hounsell Post Producer - Ali Reed VFX VFX Company - The Mission Studio VFX Supervisor - Rob Trent VFX Producer - Diana Cheng MUSIC + SOUND DESIGN Music+Sound Company - Tonefarmer Producer - Tiffany Senft MIX Mix Company - Lime Mixer - Joel Waters Producer - Jessica Locke

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.