Times are tough for the land of armpits and the people who toil the soil trying to scratch out a living. This Old Spice Spot is inherently absurd and stupid, which we've come to expect from Old Spice spots. But I just can't in good conscience look at the phrase "for these drying times," and not want to get stabby.

Client: Old Spice Client: Janine Miletic, Marketing Director, Matthew Krehbiel Associate Brand Director, Eugenia Chacon Agency: W+K Portland CD’s: Matt Sorrell, Ashley Davis-Marshall Copywriter: Ryan Niland | Steve Etheridge (“Lean Times” only) Art Director: Chen Liang Producer: Jennifer Hundis Account Team: Ghada Soufan, Phil Williams, Thomas Harvey B.A.: Dusty Slowik Production Company: Gifted Youth Director: Fatal Farm Executive Producer: Dal Wolf Line Producer: Alistair Walford Editing: Joint Editor: Tommy Harden Assistant Editor: Dylan Sylwester Post Producer: Jen Milano Post Executive Producer: Leslie Carthy VFX: Joint VFX Supervisor: Katrina Salicrup Lead Flame Artist: Robert Murdock Flame Artists: Leif Peterson, Robert Murdock, Chris Payne, David Jahns Flame Assistant: Noah Poole VFX Producer Rebekah: Koerbel VFX Associate Producer: Nathanael Horton VFX Executive Producer: Alex Thiesen Sound: Joint Sound Designer: Noah Woodburn Telecine: Joint Colorist: David Jahns