How does Old Spice take care of the social media momentum they have garnered with their fantabolous ads? By jumping in head first, wearing only a towel as Isaiah Mustafa shows here. @jakrose tweeted "@OldSpice haha. nice. Interested in doing an email interview for SocialFresh.com? Maybe, 'How Old Spice Tweets?'" and this is how w+k responded. Fast, and funny.
Check the oldspice channel for more responses to tweets. Tweet @oldspice and maybe he'll reply to you!
Update It has ended, a whopping 87 ads later all great things must come to an end - I'm already betting on MAJOR Cannes Cyber wins for Old Spice in 2011. Who's with me?