Old Spice nails it, I will buy the lot. Wonder if the horse is included. I am nursing a very serious crush on this campaign...... I want to marry it!

Well done Wieden+Kennedy!

Grand Prix winner, Cannes Lions 2010

Agency: Wieden+Kennedy Executive Creative Director: Mark Fitzloff/Susan Hoffman Creative Director: Jason Bagley/Eric Baldwin Copywriter: Craig Allen/Eric Kallman Agency Producer: Erin Goodsell/Ben Grylewicz Planner: Britton Taylor Account Supervisor: Diana Gonzalez/Jess Monsey Production Company: MJZ Los Angeles, USA Director: Tom Kuntz Producer: Jeff Scruton Editor: Carlos Arias, Final Cut Sound Design/Arrangement: Lime Studios Art Director: Craig Allen/Eric Kallman Post Production: Saima Awan Other Credits: VFX Company: The Mill, Los Angeles/Producer: Arielle Davis/Ep: Sue Troyan

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • caffeinegoddess's picture

    Fantastic! One of the best ads of the year so far, me thinks.

    Feb 14, 2010
  • payote's picture

    Great writing, great art direction, great direction, great set design, great performance.

    Feb 15, 2010
  • Dabitch's picture

    "I'm on a horse" just kills me.

    Feb 15, 2010
  • fairuse's picture

    This is a great piece of work. Knocks the Dove 'be soft' something about skin out of the water. Also, my lady wishes I could make diamonds like that. And lastly, Techdirt has posted words on this ad today - Advertising Is Content, Content Is Advertising, I'm On A Horse.

    Feb 23, 2010
  • Dabitch's picture

    I predict "I'm on a horse" will be said repeatedly during the week in Cannes. Y'all know this is gonna win, right?

    Apr 21, 2010
  • Brent T.L.'s picture
    Brent T.L. (not verified)

    Nobody cares that you're a lesbian.

    Feb 04, 2016