Old Spice - The Man Your Man Could Smell Like - (2010) :30

Old Spice nails it, as I will now dash off and get my man some. Wonder if the horse is included. I am nursing a very serious crush on this campaign...... I want to marry it!

Well done Wieden+Kennedy!

Grand Prix winner, Cannes Lions 2010

Agency: Wieden+Kennedy
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Copywriter: Craig Allen/Eric Kallman
Agency Producer: Erin Goodsell/Ben Grylewicz
Planner: Britton Taylor
Account Supervisor: Diana Gonzalez/Jess Monsey
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: Jeff Scruton
Editor: Carlos Arias, Final Cut
Sound Design/Arrangement: Lime Studios
Art Director: Craig Allen/Eric Kallman
Post Production: Saima Awan
Other Credits: VFX Company: The Mill, Los Angeles/Producer: Arielle Davis/Ep: Sue Troyan

Your rating: None Average: 4.3 (48 votes)
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Submitted by caffeinegoddess on 14. February 2010 - 14:58.
caffeinegoddess's picture

Fantastic! One of the best ads of the year so far, me thinks.

Submitted by payote on 15. February 2010 - 3:51.
payote's picture

Great writing, great art direction, great direction, great set design, great performance.

Submitted by dabitch on 15. February 2010 - 11:00.
dabitch's picture

"I'm on a horse" just kills me.

Submitted by fairuse on 23. February 2010 - 0:35.
fairuse's picture

This is a great piece of work. Knocks the Dove 'be soft' something about skin out of the water. Also, my lady wishes I could make diamonds like that. And lastly, Techdirt has posted words on this ad today - Advertising Is Content, Content Is Advertising, I'm On A Horse.

Submitted by dabitch on 21. April 2010 - 12:08.
dabitch's picture

I predict "I'm on a horse" will be said repeatedly during the week in Cannes. Y'all know this is gonna win, right?

Submitted by A Lesbian Sold ... on 30. June 2010 - 12:40.
A Lesbian Sold You That's picture

I'm a lesbian but I'm looking at this naked man and loving it. A deserved winner at Cannes!
http://alesbiansoldyouthat.wordpress.com/2010/05/06/im-a-lesbian-but-im-...

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