NFL's Ray Lewis is the hero in this Wieden + Kennedy, Portland spot for Old Spice as he jumps onto a giant bird decked out in nothing but foam. Directed by Steve Miller.

And that bird? Clearly a homage to the old Pocari sweat ads with Cindy Crawford, like the Giant Bird ad and maybe a stylistic nod to Dragon battle because that's just weird as well.

Bonus trivia: the Animatronic Raven was built by Rick Lazzarini at The Character Shop
Lather Costume: Rick Lazzarini/TheCharacter Shop
Puppeteers: Rick Lazzarini
Debra Smith
Russ Herpich

Client: Old Spice Agency: Wieden + Kennedy, Portland Production Company: Radical Media Director: Steve Miller Mark Fitzloff (Executive Creative Director) Susan Hoffman (Executive Creative Director) Eric Baldwin (Creative Director) Jason Bagley (Creative Director) Craig Allen (Creative) Eric Kallman (Creative) Jeff Scruton (Executive Producer) Ben Grylewicz (Agency Executive Producer) Neil Shapiro (DoP) Lindsay Reed (Agency Producer) Line Producer: Pete Vitale Editorial Company: Rock Paper Scissors Editor: Carlos Arias Assistant Editor: Aaron Morris Post Producer: Juliet Batter Post Executive Producer: Carol Lynn Weaver Post Executive Producer: Cassie Hulen VFX Comapny: The Mill Lead Flame Artist: Ant Walsham Flame Artist: Tara DeMarco Flame Assists: Jodi Tyne Flame Assists: Aaron Neitz Flame Assists: Shane Zinkhon Flame Assists: Gavin Camp Flame Assists: Christal Hazard VFX Producer: Arielle Davis VFX Executive Producer: Sue Troyan Music and Sound Design Company: Stimmung Sound Designer: Gus Koven Producer: Jack Catlin Executive Producer: Ceinwyn Clark Mix Company: Lime Engineer: Loren Silber Assistant Engineer: Lindsey Alvarez Producer: Jessica Locke Film Transfer Company: CO3 Colorist: Stefan Sonnenfeld
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Comments (4)

  • omerosen's picture
    omerosen

    I don't know what they are advertising there but I bought the idea of riding a crow.

    Sep 09, 2010
  • Neo's picture
    Neo

    This is not funny. #fail

    Sep 09, 2010
  • andromeda's picture
    andromeda

    Maybe it would have been better with less foam?

    Sep 15, 2010

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.