The new Old Spice ad are a parody of all the French language perfume ads we've seen over the years, there's even a visual homage to Égoïste perfume, as the ladies open and close window shutters looking for "Old Spice", the dog. The women all look like they're cast straight out of the Promesse perfume ad, that "elegant girl next door in France" look, as they rush around the ultra-quaint village looking for Old Spice... The dog. Since he's missing, they say the brand name a crazy amount of times, I daresay this may be a record.

Client: Old Spice