The man with the chiseled chin and just there moustache is back, not playing tennis on a whale this time, but testing limits with a rocket-car in the desert. A homage of course, to the crazy people who break land speed records, most recently British Royal Air Force fighter pilot Andy Green who clocked 1223.657 km/h (760.343 mph) in the black rock desert back in 1997. The man with the chiseled chin ponders what limits really are, and if he should have taken some engineering classes, but then "if you fill your brain with knowledge, then there won't be any room for dreams". He's a himbo! Pretty but le dumb, y'all! And proud of it! Unlike the trying to hard whale-ad, this works much better, as when the rocket-car built by an idiot invariably explodes in a fireball, our hero is also watching through binoculars. Perhaps the other ad suffered too many chefs, but this one stayed on course.

See also the dirt destroyer infomercial parody, from the same misspelled hashtag campaign: #smellegendary - a new portmanteau of words that'll have spelling-nazi's twitching every time they check twitter. By the way, the rocket car scenario is popular in Adland, we've badlanded a pair and Budweiser tried it in 1980.

Client: Old Spice Production Company: Biscuit Filmworks/Revolver Director: Steve Rogers Managing Director: Shawn Lacy Executive Producer: Holly Vega Producer: Pip Smart DP: Mandy Walker Production Designer: Leon Morland
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Comments (2)

  • Nick's picture
    Nick (not verified)

    what is the song they used.

    Feb 07, 2016
  • damilola oluyen's picture
    damilola oluyen (not verified)

    i.m a student I don't understand it or how you did it

    Jan 04, 2017

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.