Here's the 4th ad in the portmanteau of words #smellegendary Old Spice, campaign. Here we met our testerone-filled über-skilled spokesperson from The Old Spice Dirt Destroyer once more. The showergel ads, Whale and rocket car have Old Spice's version of the most interesting man in the world in them, the most legendary man in the world. Meanwhile this 1-800-prove-it ad is hosted by a Trevor Phillips lookalike and spoofs poor infomercials so well it's rather uncanny.
Client: Old Spice Production Company: Biscuit Filmworks/Revolver Director: Steve Rogers Managing Director: Shawn Lacy Executive Producer: Holly Vega Producer: Pip Smart DP: Mandy Walker Production Designer: Leon Morland