A little more bizarre than the soap shower that started this bar soap campaign, in this ad we find the soap inside a basketball that is a watermelon that hold the soap. After we've showered.

Ad Agency: Weiden & Kennedy, Portland
Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.