A little more bizarre than the soap shower that started this bar soap campaign, in this ad we find the soap inside a basketball that is a watermelon that hold the soap. After we've showered.

Ad Agency: Weiden & Kennedy, Portland

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.