Old spice is back and has now turned into the most interesting man in the world and his sunglass-clad Moby Dick, or something. For here, our hero a chisel-chinned handsome guy ponders the really hard questions in life, like where does regular end, and extreme begin. The over-the-top ironic take on everything is familiar by now, and maybe even boring, as jokes like this need a certain je ne sais quoi to become legendary instead of formulaic. Handsome guy though, reminds me of the fellar who had a sugar momma in super bowl 1999, though he had a way better chest.
Where does regular end…
And extreme begin?
A wise man once said...
"sweat and body odor is your body's way of saying…
Hey. Slow down.
You need a break."
But thanks to new Dirt Destroyer, the most powerful Old Spice body wash ever made…
My body will finally shut up and let me live.
Is there a limit to how much living I can live with my life?
How will I know if I've gone too far?
And why did I spend my life saving some sunglasses for a whale?
I shall find the answers to these questions.
Client: Old Spice
Production Company: Biscuit Filmworks/Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Pip Smart
DP: Mandy Walker
Production Designer: Leon Morland