Olivia Palermo doesn't want to give anyone Christmas gifts is the takeaway from this spot for Amazon. All the while she tries on fabulous gifts meant for other people and then finds excuses not to give them away while her annoyingly posh dog watches the whole thing. I can't tell if this is supposed to be funny or not, but it certainly makes Amazon look like the brand for selfish people. Perhaps if people are fans of her they'll think it's hilarious. I had no idea who she is until now. I would have preferred to keep it like that.

Client: Amazon Fashion EU
Content Director: Siobhan Mallen

Agency: DF London
Creative Director: Sophie Lewis
Business Lead: Lizzie Robson
Producer: Helen Powlette
Production Company: Big Block
Director: Josh & Vince
Exec. Producer: Geno Imbriale
Line Producer: Justin Towery
DP: Ryan Helfant
Editorial: Nomad Edit NY
Editor: Amanda Moreau
Producer: Sheena Wagaman

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