"Det är dags för Fredagsmys" means literally "It's time for the Friday cozy" and we don't mean a tea-cozy. It's time to jump into the couch, put on a movie and maybe a cuppa, have the whole family join be you one or twenty and watch a bit of telly together. Screw "expand market share", own the entire market by owning the expression for this phenomena. Well played, Olw.

Director: Jens Sjögren
Production: B-reel


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.