JWT Sydney filmed this commercial in the rugged Blue Mountains in New South Wales, Australia, where our hero the product Olympus 1030SW takes a major fall....

Agency :JWT Sydney
Executive Creative Director: Andy DiLallo
Executive Creative Director: Jay Benjamin
Copywriter & Art Director: A. Chris Moreira & Mark Schöller
Agency Producer: Gerri Hamill
Director : Paul Middleditch
Editor: Peter Whitmore
Prod. Co. : Plaza Films
Sound: Sound Reservoir
Account Service: Peter Bosilkovski/ Fiona Tenaglia

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • adlib's picture

    Heh, I like that.

    Mar 18, 2008
  • jakethemus's picture

    Nice. Really smart. I like it a lot.

    Mar 22, 2008
  • Allan1's picture

    Why didn't they check to be sure it was their camera? It could have fallen from someone above them. (Of course, if they checked and it was theirs, that would solidify the creepy).

    Mar 24, 2008