"Seven billion people on earth. A hundred ninety-three nation states of the UN. Seventeen sustainable development goals to address poverty, injustice and climate change. But the only number you need to remember ie one. Together, we're one for all. The task of bettering our world is bigger than any one of us. But it's smaller than all of us. Find your one for all and take the pledge at One For All."
As with all ads of this kind of political nature, the cinematography is nice,and features people culled from central casting's diversity section all smiling, standing proud and working together. Or mostly just standing there. It does a good job of introducing me to One For All and the blanket initiatives the UN has in mind for all kinds of goals attainable and otherwise. But the ad is so straightforward it's like looking at a government pamphlet. It doesn't make me want to visit the website for more information. And signing pledges reminds me of the Prom Promise.

Agency: Mekanism Client: United Nations President/CEO: Jason Harris Executive Creative Director: Ian Kovalik Associate Creative Director: Ryan Paulson Art Directors: Jorge Arteaga, Stefanie Gomez Junior Writer: Andy Ogburn Brand Manager: Danielle Sabalvaro Head of Production: Kati Haberstock Senior Broadcast Producer: Amanda Schultz Director of Print Production/Art Buying: Frank Lewis Project Manager and Producer: Mariah Gill-Erhart Production Company: Sister Executive Producer: Lee Scharfstein Director: Justin Plummer & Martin Strauss DP: Spenser Nottage Motion Graphics: Roman Micevic Editorial: The Mill Editor: Charlotte Carr Assistant Editors: Lauren Jansen Post Producer: Grace Tober Post Executive Producer: Jared Yeater Color: Luke Morrison Music Production: Travis & Maude Music Producer: Kala Sherman Audio: Pomann Sound Sound Engineer: Justin Kaupp Print House: Pacific Digital Image Agency Partner: PVBLIC Foundation Chairman & Co-Founder: Sergio A. Fernandez de Córdova Executive Director: Daniel Wilkins Director of Strategic Alliance: Eliane Susman Richter Communications and Project Manager: Karolina Piotrowska Agency Partner: Sharemeister President: Jonathan Hoeflinger Agency Partner: Creative Science Labs VP, Business Development: Chris Fowler Digital Producer: Janine Marczack Agency Partner: Exit10 Director of Strategy: John Marsh
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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