Climate change could be irreversible. And kids will have to live with the consequences. Because not enough adults are listening. When renowned environmentalist David Suzuki says to them "So you're going to have to solve it," I thought they were actually going to start brainstorming, which would have been one hell of an insightful spot along the lines of "even kids can come up with a solution." Instead all he did was just put the fear of God, er, Mother Nature into them. It's a shame. Because aside from shaming adults who might see this, and scaring the children in the audience, there's not much of a call to action in this spot the ask to be part of yet another organization.
Agency: GREY Canada Chief Creative Officer: Patrick Scissons Creative Director: Joel Arbez Art Director: Oliver Brooks Writer: Mike Richardson Account Service: Paul Curtin, Kelly Ko, Lindsay Proudfoot Producers: Sam Benson, Dena Thompson Print Producer: Elizabeth Macaulay Digital Producer: Jaan Yew Woon Production Company: Spy Films Director: Tamir Moscovici Editorial: Saints Editorial Editor - Let Them Figure it Out - Danica Pardo Editor - Kids Talk Climate Change - Melanie Hider Post Production: Alter Ego Audio: Grayson Matthews