ONgov "Let them figure it out" (2016) 1:00 (Canada)

Climate change could be irreversible. And kids will have to live with the consequences. Because not enough adults are listening. When renowned environmentalist David Suzuki says to them "So you're going to have to solve it," I thought they were actually going to start brainstorming, which would have been one hell of an insightful spot along the lines of "even kids can come up with a solution." Instead all he did was just put the fear of God, er, Mother Nature into them. It's a shame. Because aside from shaming adults who might see this, and scaring the children in the audience, there's not much of a call to action in this spot the ask to be part of yet another organization.

Agency: GREY Canada
Chief Creative Officer: Patrick Scissons
Creative Director: Joel Arbez
Art Director: Oliver Brooks
Writer: Mike Richardson
Account Service: Paul Curtin, Kelly Ko, Lindsay Proudfoot
Producers: Sam Benson, Dena Thompson
Print Producer: Elizabeth Macaulay
Digital Producer: Jaan Yew Woon

Production Company: Spy Films
Director: Tamir Moscovici

Editorial: Saints Editorial
Editor - Let Them Figure it Out - Danica Pardo
Editor - Kids Talk Climate Change - Melanie Hider
Post Production: Alter Ego
Audio: Grayson Matthews