Nice dry humor here. (Pun!) Climate change might destroy the lakes and rivers and streams, which would mean fewer fishing stories, like this man's story about the time he actually caught a fish. Love it. The mights and coulds and possibly are heavy in this one. And I realize it's a 30 second spot, but if I don't visit to the website for more info I'm left wondering what to do to solve this issue and frankly have little interest in going to a government website to find out. It's too many steps. And if I who works in advertising can't be bothered, how many civilians will follow through?

Client: Government of Ontario, Ministry of the Environment and Climate Change Ann Byberg – Senior Marketing Officer – Premier’s Office Veann Leps – Creative Marketing Advisor – Premier’s Office Liz Hooper – Creative Marketing Advisor – Premier’s Office Courtney Richardson – Senior Media Content Coordinator – Ministry of Environment and Climate Change Kristen Routledge – Director of Communications – Ministry of Environment and Climate Change Michelle Burr – Senior Manager – Ministry of Environment and Climate Change Thom Jenkins – Team Lead, Marketing Communications - Ministry of Environment and Climate Change Melanie Robert – Director of Marketing and Digital Strategy – Cabinet Office Andrew Sturrock – Marketing Coordinator – Cabinet Office Kristen Polito – Senior Marketing Advisor – Cabinet Office Sharyn Byrne-Nearing – Senior Manager, Marketing – Cabinet Office Agency: Bensimon Byrne Creative Director: David Rosenberg / Joseph Bonnici Art Director: Chris Brown Writer: Matt Doran Agency Producer: Michelle Pilling / Meghan Cheesbrough Group Account Director: Jill Engelman Business Lead: Afton Franklin Project Manager: Christian Edejer Strategist: Celina Bussiere Production House: Asymetric Director: Peter Huang Director of Photography: Kris Bonnell Executive Producer: Evan Landry Line Producer: Jason Aita Post Production / Offline: Married to Giants Editor: Paul Skinner Post Production/ Transfer: Alter Ego Post Production Online: Wingman Online Artist: James Andrews Colorist: Connor Fisher Audio House: TA2 Director: Drew Frohmann Engineer: Dave Clarke
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.