The Onitsuka Tiger Tansu Shoe took four months to build, by a family of ninth generation Japanese cabinet makers before it became both a website, and went on tour in Tiger shops around the world where people could interact with the cabinet itself.

Richard Gorodecky Executive Art Director Andrew Watson Creative Director Dan Goransson Copywriter Rickard Engstorm Art Director Ogura Tansu Ten Tansu Sneaker Artisans InLoveWith Online developers Michel Dubois Orchard Represents Photographer Bill Tanaka Stop Motion Photography Noch Display Replica Model Makers Jonathan Fletcher Planning Director Ben Jaffe Planner Samantha Koch Producer Nicolette Lazarus Business Development Director Paula Ferrai Account Director Romain Lauby Account Manager Sandra Koopmans ASICS Europe BV Communications Manager
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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