Part of the Ontario Workplace Safety and Insurance Board's campaign.

Ad agency: DraftFCB, Toronto EVP/creative director: Robin Heisey Group creative director/art director: Joe Piccolo Associate creative director/copywriter: Chris Taciuk Art Director: Graham Tingle Copywriter: Jef Petrossi Producer: Pam Portsmouth Production Company: Soft Cell, Toronto Executive producers: Link York and Eva Preger Producer: Merrie Wasson Production manager: Jeff Low Shooot location: Toronto Production Co: Smuggler Director: Happy DP: Christopher Soos Executive producers: Brian Carmody and Patrick Milling Smith Editorial: School Editing, Toronto Editor: Johnny Devries Postproduction: Notch, Toronto Colorist: Gary Chuntz Visual Effects: Framestore NY Senior Flame artist: Murray Butler Senior Producer: James Razzall 2D Assistant: Talia Marash Sound Design: RMW Music, Toronto Mixer/sound designer: Vlad Nikolic Audio: RMW Music, Toronto Audio producer/director: Ted Rosnick Talent: Hayley Andoff and Sarah Bolstridge

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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.