More World Cup football-themes, this time starring Middle Eastern mobile telecom Ooredoo's athlete ambassador Lionel Messi, in addition to Algerian stars Saphir Taider and Faouzi Ghoulam. Any language is useful to Connect Your Way.
Directed by the Argentine Agus Verrastro, I believe this spot is actually Algerian made. As a first for Adland, this seems as if it might be our very first Algerian TV spot. McCann peeps, can you confirm? Cheers.