Opel has a problem. A lot of Danes think it is a boring car. To help change this, Danish agency Uncle Grey went to greta lengths to change this perception-- literally. First they held a focus group, hearing people describe how boring Opel was.
Then a week later, they brought in a hypnotist... Once under hypnosis, all automobile brand prejudices were erased from their memory. From there, the same haters were all of a sudden living the car. When they were bought out of hypnosis, they could not believe how much they liked the car.
What a fun idea.
But wait! Hang on a minute. I think Opel just also proved that subliminal advertising works, too!
Be right back, I'm going to work a hypnotist into my next campaign idea...