Opel has a problem. A lot of Danes think it is a boring car. To help change this, Danish agency Uncle Grey went to greta lengths to change this perception-- literally. First they held a focus group, hearing people describe how boring Opel was.
Then a week later, they brought in a hypnotist... Once under hypnosis, all automobile brand prejudices were erased from their memory. From there, the same haters were all of a sudden living the car. When they were bought out of hypnosis, they could not believe how much they liked the car.
What a fun idea.
But wait! Hang on a minute. I think Opel just also proved that subliminal advertising works, too!
Be right back, I'm going to work a hypnotist into my next campaign idea...
Client: Nikolaj Ledet, Anders, Olesen, Opel Denmark
Creative Director: Jesper Jørgen Hansen
Creative: Katrine Jo Madsen
Creative: Carl Angelo
Junior Creative: Jeppe Kjøller
Junior Creative: Matthias Nielsen
Chief Operating Officer: Carsten Bülow
Account Executive: Alexandra Roende Thielke
Production Company: Circus Alphaville
Director: Jonas Alexander Arnby
Executive producer: Morten Hoffmann Larsen
Editing: Thomas Daneskov
Head of production: Lotte Rørbye Aagaard
DOP: Niels Thastum
Assistant DOP: Jonatan Mose
Focus puller: Kasper Loft Bylov
TEKO: Rasmus Gaardhøje
Lightnings: Viggo Grumme
Grip: Mikael Kort Kristensen
Props: Dennis Bremholm
Boom: Frank Mølgaard Knudsen
Stylist: Camilla Nordbjerg
Runners: Nikolaj Storgaard Mortensen, Natascha Lerche-Jensen