Tom Waits sues Opel over "voice theft" in advert, so clearly not everyone loved this lullaby. Tom Waits has made it very clear that he doesn't want his music used in commercials in an open letter response to John Densmore of The Doors.

Client; Opel, Denmark
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.