.....Ouch. Some balls have it harder than others. Created by Shalmor Avnon Amichay/Y&R Interactive Israel who added "I feel sorry for those balls"

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive
Client: TEVA Optalgin
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Copywriter: Oz Frenkel
Art Director: Nathan Freifeld
Executive Client Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Manager: Revital Levy
Planning Director: Yehoram Davidi
Planner: Liron Shecter
Office Producer: Shira Robas
Production Company: Gefen Productions
Director: Eyal Gefen
Photographer: Dani Shneior
Post: Primus
Sound: Soundhouse


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.