....OW, that stings.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive
Client: TEVA Optalgin
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Copywriter: Oz Frenkel
Art Director: Nathan Freifeld
Executive Client Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Manager: Revital Levy
Planning Director: Yehoram Davidi
Planner: Liron Shecter
Office Producer: Shira Robas
Production Company: Gefen Productions
Director: Eyal Gefen
Photographer: Dani Shneior
Post: Primus
Sound: Soundhouse


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.