....OW, that stings.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Client: TEVA Optalgin Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yaneev Avital Copywriter: Oz Frenkel Art Director: Nathan Freifeld Executive Client Director: Adam Polachek Account Supervisor: Tal Cohen Account Manager: Revital Levy Planning Director: Yehoram Davidi Planner: Liron Shecter Office Producer: Shira Robas Production Company: Gefen Productions Director: Eyal Gefen Photographer: Dani Shneior Post: Primus Sound: Soundhouse

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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