A new ad for Orange is out, created by exported Swedish Team Sam Åkesson and Tomas Mankovsky at Fallon London, directed by Frederic Planchon. I asked how many takes it took because, how did they do that? Pretty neat effect.
update Sam replied to my question "yeah it took A LOT of takes, and we spent about 2 months of rehearsing to get all the choreography and movement right... Basically it involves a lot of people running and jumping in to holes..."

Agency :Fallon London
Team: Micah Walker (Creative Director)
Sam Åkesson (Creative) And Tomas Mankovsky (Creative)

Nicky Barnes (Agency Producer)
Director: Frederic Planchon
Prod. Company :Academy
Editor: Jonnie Scarlett
Post-production: MPC
Audio post-production: Wave Studios
Media agency: Initiative