A new ad for Orange is out, created by exported Swedish Team Sam Åkesson and Tomas Mankovsky at Fallon London, directed by Frederic Planchon. I asked how many takes it took because, how did they do that? Pretty neat effect.
update Sam replied to my question "yeah it took A LOT of takes, and we spent about 2 months of rehearsing to get all the choreography and movement right... Basically it involves a lot of people running and jumping in to holes..."

Agency :Fallon London
Team: Micah Walker (Creative Director)
Sam Åkesson (Creative) And Tomas Mankovsky (Creative)

Nicky Barnes (Agency Producer)
Director: Frederic Planchon
Prod. Company :Academy
Editor: Jonnie Scarlett
Post-production: MPC
Audio post-production: Wave Studios
Media agency: Initiative


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • RLDavies's picture

    I love this ad! My eyes are on stalks every time it shows.

    We thought most of it was digital trickery. You mean to say it's all real? Wow, I'm even more impressed. Massive congratulations to everyone concerned.

    Feb 20, 2007
  • areia's picture

    I'm going to marry this ad.

    Feb 21, 2007

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