Dylan Williams, Strategy Director at Mother said. "You know when you’re making great ads because they’re fun to develop and top people want to be part of it. We didn’t need big money deals to get Snoop onside. He got involved because he liked the campaign and liked what we were doing. And we think this shows in the end result."
Ad Agency; Mother, London
Prod. Co. : Hungry man

Editor: John Smith
Producer: Mino Jarjouro
Executive Producer Kevin Byrne & Matt Buels
Director : Bryan Buckley

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • tod.brody's picture

    I guess the definition of a great ad isn't what it used to be.

    Feb 04, 2008