Orange loves customers so much that they now sponsor films to have telephone breaks so that people can call their cats at home when they're at the cinema.... Yes, that's a really dumb idea and even Orange thinks so, just humor them for a minute while they pretend people like this idea. It's as silly as you'd expect.

Orange Phone Break Credits
 Project name: Orange Goldspots – Phone Break 
Creative agency: Fallon 
Client & their job title: Spencer McHugh, Director of Brand, Orange UK
 Executive Creative Director: Santiago Lucero
 Creatives: Sam Hibbard, Dan Watts, John Cherry
 Group Account Director: Katrien DeBauw
 Account Director: Emily Olson 
Account Manager: Brad Firth
 Agency Producer: Sasha Mantel
 Production Company: Outsider
Director: James Rouse
 Producer: Benji Howell 
Director of Photography: Scott Henrikson
 Editor: Art Jones
Post-production: MPC
Music (if composed/mixed): Sniffy Dog 
Audio post-production: Ant @ Factory

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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