The human cannonball shoots out of the entire circus tent and goes flying fast across the sky and cities a bit like that Xbox ad "champagne", which as you may recall firmly placed Fred&Farid the creative team on the map on international creatives. In this our furries are office workers once again, and they're drinking that naturally juicy stuff while their boss threatens to fire them all. But here comes the karma-machine, and statics prove that Orangina drinkers aren't just furries, they are also rather lucky in not getting shat on by pigeons etc. I don't know what this means. I suppose Orangina does after they handed the entire international account to Fred&Farid after a pitch in 2007. It's a french thing. a hand made french thing. Or perhaps it's a Fred&Farid thing, as they won the cannes Grand Prix in 2009 by stating "we are animals". Ok, it's an animal thing.
Orangina - Statistics / Cannon Ball - (2013) :50 (China)
Client: Orangina Agency: Fred & Farid, Paris and Shanghai Creative Directors: Fred & Farid Copywriters: Fred & Farid, Gian Carlo Lanfranco, Rolando Cordova Art Directors: Rolando Cordova, Gian Carlo Lanfranco Brand Supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin Agency Supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon TV Producer: Karim Naceur Post-Producer: Elise Dutartre Production Company: The Glue Society Director: Gary Freedman