Oreo's got a new challenge for Israeli teenagers, inviting them to see if they can be the fastest to lick the center of a Double Stuff Cookie. Issuing the challenge is President Lickson, a man with a very impressive tongue Once all the Israeli teenagers stop laughing like Beavis and Butt-Head (uh-huh, huh-huh) they can enter the Oreo Champions Lick. All they have to do is record their fastest lick and post it on Instagram with #double_stuff for a chance to win a prize. I think there's a part of me that is still a teenager because my mind goes somewhere completely different. I can only imagine how the demographic will react to it. Ha.

Advertised brand: Oreo Advertising Agency: Brukner/Yaar/Levi, Tel Aviv, Israel Executive Director: Amit Stoler Creative Director: Adam Peled Art Director: Udi Ovadia Copywriter: Dror Lavi Accounts Manager: Sagi Levi Account Executive : Chen Shalev Account Supervisor: Ortal Azarzar Planning: Liron Shechter, Nicol Bar Digital Director: Barak Ben Shimon, Adi Levi Producer: Avivit Shabat Media Director: Alex Spivcovski Media Planner: Chen Finkelman Digital Media: Meidan Tzoibel Studio: BYL, Ronen Kimchi Production Company: Zoa Production Director: Tal Zagreba Post supervisor and 3d animation – Noam Toledano