One of the most stubborn jingles to stick to your head, kids would be sing O R E O in the supermarket aisles. "Bright ideas and an Oreo. O R E O"

Client: Oreo / Nabisco

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.