By empowering small local producers and giving them reasons to stay in the Amazon, they'll stay in the Amazon and won't sell their forest to illegal loggers. Using QR Codes, it connects consumers to producers. Each product has a different logo, which leads to a different story. Details include the producer, what region they are in, photos of people harvesting the ingredients, his tribe and more. This way, Brazilians living elsewhere will hopefully start to think of the rainforest as a place where people actually live and thrive, and not just some place "over there." QR Code trees to preserve real trees. Neat idea. I don't know how big QR code usage is in Brazil, but hopefully its sizable enough to make a difference.
Agency: LDC Client: Imaflora Title: Origens Brasil Agency President: Guga Ketzer Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini and Sérgio Mugnaini Head of Design: Eduardo Tallia Designers: Eduardo Tallia and Paula Padilha Art Directors: Eduardo Tallia, Gregory Kickow and Gustavo Lacerda Copywriters: Thiago Bocatto and Alex Adati UX: Fabrício Kassick Executive producers: André Michels, Ana Luisa Andre and Sid Fernandes Project manager: Karina Rebelo Planning: Ken Fujioka, André Troster and Aline Prates Media: Daniel Chalfon and Adriana Favaro Account manager: Natalie Gruc Production house - web: Gumini Production house - audio: Big Foote Production house - film: O2 Director: Alex Gabassi Client approval: Patricia Cota Gomes