Reddit's favourite scientist makes an appearance in this ad, because as the press release put it: "is there a more trusted scientific voice than Bill Nye?" Well, yeah, but that's not the point is it? The point is, does the target market like him, and apparently there's data says that PC gamers love Bill Nye. To impress another market or generation one might bring out a Dilbert strip that hints at the multiverse, but then again that may be too high-brow these days.

“As a kid, I spent most of my days after school playing video games and watching ‘Bill Nye The Science Guy’,” says Frank Fusco, copywriter of FCB West. “Which is why when the research mapped science and gaming together, Bill Nye made perfect sense.”

As fun as this combination sounds, the ad isn't.

AGENCY - FCB WEST EVP, Chief Creative Officer - Karin Onsager-Birch SVP, Group Creative Director- Colin McRae Art Director- Drew Meiser Copywriter- Frank Fusco Head of Integrated Production – Elizabeth Morse Sr. Producer – Andy Rosenthal Director of Business Affairs - Mary Marhula Account Executive – Crystal Thomas Assistant Account Executive – Abby McBeth CLIENT – ELECTRONIC ARTS Chief Marketing Officer - Chris Bruzzo Senior Vice President, Marketing – Todd Sitrin Vice President Global Creative Team – Dana Marineau Vice President, Product Marketing - MJ Johnson Vice President, Global Marketing - Katrina Strafford Senior Director, Global Creative Strategy – Dustin Shekell Senior Director Origin Marketing - Peter O'Reilly Director, Global Creative Strategy – Eddie Garabedian Senior Manager, Global Creative Strategy – Sean Sturm Senior Campaign Marketing Manager - Stefanie Berliant PRODUCTION COMPANY - aWHITELABELproduct Director - Mark Kudsi Executive Producer - Ellen Clarke Executive Producer - Annique DeCaestecker Head Of Production - Mari Geraci Producer - Anna Joseph EDITORIAL / POST FX –Ntropic ECD - Nathan Robinson Editor - Alan Chimenti Creative Director / VFX Lead Flame Artist - Aaron Vasquez Senior Flame Artist - Maya Bello Flame Artist - Matt Tremaglio C4D Artist - Chris McCard C4D Artist - Chase Hochstatter Colorist - Marshall Plante Color Producer - Alex Jacobson Edit / Flame Assistant - Gillen Burch Edit / Flame Assistant - Yvonne Pon Sr. Producer / Head of Production - Emily Avoujageli On Set VFX Supervisor - Andrew Sinagra MIX / SOUND DESIGN– One Union Engineer – Matt Zipkin Executive Producer – Lauren Mask This message is the property of FCB and contains information which may be privileged or confidential. It is meant only for the intended recipients and/or their authorized agents. If you believe you have received this message in error, please notify us immediately by return e-mail and destroy any printed or electronic copies of the message. Any unauthorized use, dissemination, disclosure, or copying of this message or the information contained in it, is strictly prohibited and may be unlawful. Thank you for your cooperation.
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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