about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I remember that one. I had the sweatshirt with the crying child. Never saw this before, though. Now that is creepy.

    Feb 17, 2006
  • Dabitch's picture
    Dabitch

    It is isn't it? I thought it was pretty fantastic when I first saw it years ago. A tad long these days. Dunno if it would work as well now. People might just zap.

    Feb 17, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Maybe cut out some of the establishing shots where all's well. One way or another that was one of the most ridiculously succesfull charity appeals ever.

    Feb 17, 2006

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