I remember that one. I had the sweatshirt with the crying child. Never saw this before, though. Now that is creepy.
It is isn't it? I thought it was pretty fantastic when I first saw it years ago. A tad long these days. Dunno if it would work as well now. People might just zap.
Maybe cut out some of the establishing shots where all's well. One way or another that was one of the most ridiculously succesfull charity appeals ever.
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There's a really good article over at Adlingo that you creatives should...
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