The Ontario Student Assistance Program wants to let students know there is help for your tuition. The art direction here is just wonderful as is the delightfully demonic monkey. If you're going to go with a see-say there's no better way than if you make it weird. And this is weird in the best sense of the word. Love it.

Client: The Ontario Student Assistance Program Agency: Cossette

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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