"...yeah, dude, srsly..."

Oh sure, it's the grand idea paired with the true to war-movie form storytelling, and there's brilliance in the kid casting, but none of this would be if it hadn't been for a client who agreed to do something.. you know.. for the kids. Offspring just watched this ad over and over again. She wants an epic treehouse. Wants. Escape Pod says it was pure childish joy to shoot this ad.

OH WAIT here comes the smallprint:

Enter the Lunchables Never Be Bored Again Instant Win Game. You could win a Tree House of Your Dreams, a Sport Court backyard court, or an Ultimate Game Room. Or win one of over a million other prizes, including 25,000 toys and games and 1,000,000 video downloads. NO PURCHASE NECESSARY. Open to residents of the 50 U.S. and D.C., 6 - 13 years as of 7/9/12. Enter online at www.lunchables.com/movie. Ends: 2/27/13

Ad agency: Escape Pod Director: Ray Dillman MJZ in LA Editor: Mike Coletta from Redcar Chicago Sound: Drew Weir at Vagabond Audio. Colorist: Mike Matusek of Nolo Digital Film

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.