German online retailer OTTO brings us this film in time for the holidays which features five strangers on board some faraway bus deep in the Andes, on their way to celebrate the holidays with their loved ones.
These include the bus driver, the random strangers, a girl who looks perpetually in tears and an Ugly American™ who speaks no other language and petulantly demands they continue driving the bus even though they are at an impasse due to a landslide. Because of course the type of American who would travel all the way to the remotest part of the Andes would be demanding and not know one word in Spanish.
Ah but thankfully he knows two and those words are Feliz Navidad, which becomes the rallying cry to calm everyone down and ease the tensions. That song which is a cover can be streamed
here represents that true Christmas spirit where strangers come together as friends and share light and hope with each other.
The spot ends with their still singing the song hours later into the wee hours of the night.
I assume when starvation sets in a week or so later, they all forget the Christmas spirit and vote to eat the Ugly American first because he deserved it.
Also, I have no idea what this has to do with a German online retailer shop.

Agency: Heimat, Berlin
Creative Direction: Guido Heffels (CCO), Lars Wohlnick, Teresa Jung

Copy/Script: Lisa Yvonne Heimgartner, Guido Heffels, Daniel Mulloy
Account Direction: Maik Richter (MD), Vivien Ott, Lena Lehmann

Agency Producer: Meike Kornrumpf
Production: BigFish, Berlin
Executive Producer: Frank Siegl / Dagmar Garber
Producer
: Ulrich Kreis

Asst. Producer: Birtta Liesen
Postproduction Producer: Kristen Geyer
Co-Production: RSA Films
Director
: Daniel Mulloy
Executive Producer: Kai-Lu Hsiung
Producer: Ben Porter
Dop: Matyas Erdely
Editor: Jacob Ipsen/Julian Eguiguren
Grading: The Mill
Artist: Oisin O’Driscoll
Music Production: Mokoh Music, Berlin
Music Executive Producer: Stephan Moritz
Original Music Consultant: Tracks & Fields
Sound Design: Factory, London: John Clark
Studio Funk, Berlin Nima Gholiagha
Client: OTTO GmbH & Co. KG
Creative Director
: Marco Schubert

Executive Campaign Manager: Sandra Bernin, Claudia Cantus
Campaign Manager: Laura Hoeborn, Ariane Sketcher

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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