Outshine "It's in our nature" (2016) :30 (USA)

Outshine isn't a movement or a fad. They're just tasty snacks that are natural. That's good. Because they're popsicles. And popsicles don't need a movement or manifesto. Like, ever.

Client: Nestlé USA and Outshine® brand

Client team:
Director of Marketing - Snacks Portfolio, Kevin George
Brand Manager, Rachel Jaiven

Agency: Swift
CCO: Alicia McVey
ECD: Rick Albano
GCD: Cat Hyland
CDs: Otis Rubottom, Aaron Feiger, Carolin Harris
Planners: Deb Williams, Harriet Riley
AD: Gabriella Narvaez
Writer: Brittnee Gregory
Designer: Holly Stout
Account Management: Jaime Komitor, Michelle Borgese, Liam Doherty, Amanda Combs
Producers: Fran O’Connor, Madeline Byers, Krissy Brunsman

Production Partner: Splendid
Production Partner Producers: Hope Farley
Director: Ramma Mosely
Director of Photography: Ramaa Mosely & Michael Kortlander

Edit : Jump LA
Editor: Erwin Fraterman
Producer : Betsy Beale & Callie Beckman

Motion Graphics: Mirada
Creative Director: Rob Resella
Producers : Sascha M. Flick & Max Merbaum

Still Photographer: Brian Lincoln

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