The two "cool" girls are watching their boys play a bit of footie in the park, when one remarks to the other "are you sure that bucket is a good idea?"
"He's very sensitive about his spots" the other sneers. But then the clever first one explains that OXY can help keep spots away. "Oh and they're so easy to use" yeah even your bucket man should be able to. This all leads up to the pun "Help spots kick the bucket". Groan!

Client: Oxy

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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