Clemenger BBDO, Melbourne has taken the "I feel sexy" feeling one gets from awesome new underwear to its ultimate conclusion and created a campaign on the thought "You won't be able to trust yourself"

See also the wife version.

Client : Pacific Brands
Agency: Clemenger BBDO, Melbourne
Production Company : EXIT FILMS
Director : Mark Malloy

Tom Ward : Account manager
Matilda Hobba : Account manager
James McGrath : Executive Creative Director
Emma Hill : Creative Director
Tom Martin : Creative
Julian Schreiber : Creative
Sonia Von Bibra : Agency Producer
Wilf Sweetland : Producer

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.