Clemenger BBDO, Melbourne has taken the "I feel sexy" feeling one gets from awesome new underwear to its ultimate conclusion and created a campaign on the thought "You won't be able to trust yourself"

See also the husband version

Client : Pacific Brands Agency: Clemenger BBDO, Melbourne Production Company : EXIT FILMS Director : Mark Malloy Tom Ward : Account manager Matilda Hobba : Account manager James McGrath : Executive Creative Director Emma Hill : Creative Director Tom Martin : Creative Julian Schreiber : Creative Sonia Von Bibra : Agency Producer Wilf Sweetland : Producer
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.