Ice Cube drives Inglewood blvd. describing the Los Angeles that he knows. He talks of landmarks like The Forum, Five Torches, Cockatoo Inn, Brolly Hut, and Watts Towers. He refers to the 110 as "Gangsta Highway". Cube says coming from South Central LA teaches you how to be resourceful. The video cuts to Cube walking the Eames House perimeter, through the Eames living room, and sitting in the Eames lounge chair. He brings us back to his NWA years when he studied architectural drafting before launching his rap career. One thing he learned that translates is to always have a plan. Cube describes the modern, green and resourceful building design of Charles and Ray Eames. Visionaries of connecting nature and structure. Cube ends by saying "Who are these people who got a problem with LA? Maybe they mad cuz they don't live here." Song during intro is "A Bird in the Hand" off of Death Certificate.

See also PST - Ice Cube Celebrates Eames

Agency: TBWA/Chiat/Day Los Angeles Client: Pacific Standard Time Executive Creative Director: Patrick O'Neill Creative Director: Jayanta Jenkins Sr Copywriter: Evan Brown Copywriter: Liz Cartwright Art Director: Stephen Lum Executive Director of Integrated Production: Richard O'Neill Executive Director Of Integration: Matt Bonin Director of Innovation: Niki Weber Director of Digital Production: Chincha Evans Executive Producer: Guia Iacomin Broadcast Coordinator : Micah Kawaguchi-Ailetcher Broadcast Producer: Lacy Plunk Broadcast Producer: Chris Spencer Production Company: @ radical.media Director: Dave Meyers Senior Digital Producer: Eli Shillock UX Lead/Developer: Kathrin Hoffman Technical Lead: John Bauer Executive Art Producer: Karen Youngs Print Producer: Michael Pourmohsen Project Manager: Heather Kuhne Audio: POP Sound
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.