"When her husband is away its such a comfort to have the dog around." so drolls the voice-over, while she locks the doors and says "goodnight boy" to the dog. As the voice over explains there's marrowbone in PAL, and asks "Doesn't your dog deserve PAL?" THen she's up again in the morning and greeting the dog again, with a "Goodmorning Jason". She named the dog Jason?

PAL

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.