This spot promotes the new running range from Palace and adidas –and their very own version of the iconic EQT shoe. It stars Blondey McCoy, who does a lot of running. It's very much a nod to old school 80's running ads.
It starts by asking some very deep questions-- who are we, where are we going, and then gets quite silly. When we get there will be wifi? Why didn't I just get the bus?
Palace X adidas: Because life is such a mission.

Client: Palace Skateboards Agency: MPC Creative Director/Writer: Stuart Tanju Producers: Richard Skinner & Johnny Blick Production Company: MPC Creative Service Producer: Zico ‘Fried Chicken ‘Judge @ 24:7 DoP: Ben Coughlan Offline Editor: Ben Crook @ Speade Sound Design: Ned Sisson @ Wave Studios VFX: MPC VFX Producer: Edwin Elkington VFX: Jonathan Box, James McIver Grade: Richard Fearon @ MPC