Panasonic South Africa is getting into the Olympics action with its #MakeMeBetter campaign, featuring SA 100 metre men's record holder Akani Simbine and long jumper Ruswahl Samaai. The athletes received much need sponsorship from Panasonic South Africa, and Panasonic is one of the official partners of the games. The summation of the ad which shows the athletes training while Panasonic appliances do their thing - like wash clothes, blow cold air and mix fruit drinks - is basically "you work hard, and we do too". We're getting a little too on the nose when he starts doing sit-ups in front of a washing machine.

Client: Panasonic
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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