If you wrote your mother a message, would you be able to find it? God, you'd hope so, wouldn't you? Pandora got eight daughters to write their moms unique messages that were inspired by their mums' own words of wisdom. Then they hung them in a museum to see if they'd choose the right message. And of course they did. There's no sons here. I guess Pandora assumes sons don't have the same connection to their mums?

This airs just in time for Mother's Day.

Client: Pandora Agency: Another

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.