Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.
Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.
The advertisements will run in a number of countries, including Argentina, Brazil, Mexico, Central America, Chile, Peru and Colombia. The spots feature star Latin American athletes, including diver Paola Espinosa, tennis star Gisela Dulko, and volleyball player Jacqueline Carvalho. The campaign also leverages Gisele Bundchen (an endorser of Pantene since 2007), who appears in the regional spot for Brazil.
Wing (formerly WingLatino) is a leading full-service marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets, re-imagining what it means to be an agency in the Latino space. Wing’s client roster includes some of the world’s most recognizable brands, such as P&G’s Pantene, Downy, Cover Girl and Olay, in addition to Goya Foods, Eli Lilly, Reliant Energy, The Partnership at Drugfree.org and the Ad Council. An agency within WPP’s Grey Group, Wing is headquartered in New York with offices in Miami. For a look at who we are and what inspires us, visit www.insidewing.com.